2022 survey 2 — Cocoa Swatches

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makeup discovery with dark skin in mind

CS SURVEY 2022

make sure you use a valid email address to be entered in the giveaway!

I wear makeup often *

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I enjoy wearing makeup *

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Wearing makeup gives me the chance to express myself creatively *

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Wearing makeup is fun for me *

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Finding the right makeup products is easy *

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I get excited when I see a new makeup product has launched *

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I enjoy buying new makeup products when they first launch *

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My skincare routine is more important than my makeup routine *

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Wearing "Clean" makeup is important to me *

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

What kind of makeup products do you spend the most money on? *

Eye products (eye shadow palettes, mascara, eye liner, etc)

Lip products (lip liner, lipsticks, lip gloss, lip oil, etc.)

Face products (foundation, concealer, powder, etc.)

What part of your makeup routine would you describe as "most important" *

Eye (eye shadow palettes, mascara, eye liner, etc)

Lip (lip liner, lipsticks, lip gloss, lip scrub, etc)

Face (foundation, concealer, powder, bronzer, etc)

What kind of makeup products do you purchase most often? *

eye products (eye shadow palettes, mascara, eye liner, etc)

lip products (lip liner, lipsticks, lip gloss, lip oil, etc)

face products (foundation, concealer, powder, bronzer, etc)

what is your absolute favorite beauty brand? (please name one) *

What new brands are you excited about? *

If you could only wear one brand for the rest of your life, which one would you choose? *

Maybelline

NYX Cosmetics

Fenty Beauty

Mented Cosmetics

MAC Cosmetics

Morphe

Anastasia Beverly Hills

Huda Beauty

L'Oreal

Elf

NARS

Rare Beauty

Black Opal

Uoma Beauty

None of the above

Which brand category do you buy from the most? *

"Affordable" brands - ex. Elf, Maybelline

"High End" brands - ex. Fenty Beauty, Huda Beauty, Lancome

"Luxury" brands - ex. Tom Ford, Gucci, Dior

Which one describes you the most? *

Makeup voyeur - I think makeup looks great on others but I'm not interested in wearing it

Makeup Newbie - I am interested in makeup by don't know much about it and I am not always sure what products to use

Makeup Lover - I use makeup often to express myself. I have a collection of items I can depend on and purchase new makeup frequently

Makeup Junkie - I am obsessed with makeup and wear it almost every day. I have a large collection of products and won't hesitate to try out a new makeup launch

Which one best describes your makeup routine? *

Simple - I use a few products and have a short makeup routine

Moderate - I have different routines depending on the occasion. I like to have a lot of products in my collection to choose from

Ultimate Glam - I apply a full face of makeup pretty often and have a large collection of makeup items

Which of the following is the MOST likely to influence you to purchase a product? *

Brand TV Commercial

Brand social media campaign

Influencer review

Magazine article

In Store product display

Which of the following reasons for purchasing new makeup do you identify with the most? *

I purchase new makeup when i need to replace something that has finished or is no longer working for

I purchase new makeup whenever I Feel like treating myself

I purchase new makeup when I want to improve to my collection

I purchase new makeup when a new release launches that I am interested in

Which social media channels do you use? Select all that apply. *

YouTube

TikTok

Instgram

Facebook

Pinterest

Twitter

What social media channel do you spend the most time on? *

YouTube

TikTok

Instagram

Facebook

Pinterest

Twitter

What type of makeup content do you like the most? Select all that apply *

Detailed Product Demos and Reviews

Makeup Swatches

Makeup Tutorials

Quick Product Reviews

Quick Product Demos

Makeup Transformation

Product Photography

Makeup Product Recommendations

Where do you like to shop for makeup? Select all that apply. *

Target

Walmart

Sephora

Ulta

On the brand's website

Other drugstores

Anything else you want me to know?

Feel free to share any feedback you have for me here! :)

AGE *

18-24

25-34

35-44

45-54

55-64

65 and above

17 and below

Email *

Gender Pronouns

if you feel comfortable, feel free to self identify

Ethnicity

if you feel comfortable, feel free to self identify

Would you like to be added to the Cocoa Swatches mailing list to receive updates and news?

Yes

No Thanks!

Thank you! Giveaway winners will be contacted on 3/16.

info@cocoaswatches.com