How would you *best* describe your skintone? *

Deep (Nyma Tang)

Dark Deep

Dark (Ofunne, Cocoa Swatches founder)

Medium Dark (Jackie Aina)

Medium (Makeup Shayla)

Medium Light (ItsMyRayeRaye, Alissa Ashley)

Light

Porcelain (Nikkie Tutorials)

Other

How would you *best* describe your skin type? *

Normal

Combination

Oily

Dry

Not sure

How would you *best* describe your undertone? *

Cool

Neutral

Warm

Golden/Yellow

Olive

Not sure

On a scale of 1-10, how difficult is it to find a foundation shade that matches your complexion? *

(10 - extremely difficult, 1 - not difficult at all)

10

9

8

7

6

5

4

3

2

1

Approximately how often do you wear foundation? *

Every Day

5-6 times a week

3-4 times a week

1-2 times a week

Only on special occasions

Approximately how often do you purchase a new foundation? *

Every Week

Every Month

Every 2-3 months

Every 6 months

Every 6-9 months

About once a Year

What qualities do you consider when purchasing a foundation? (Check all that apply?) *

Diverse Shade Range

Brand has a good reputation

Formula

Brand feels authentic

Influencer Reviews

Price

Packaging

Availability (online only vs in store)

Longevity

Cruelty Free

Vegan

What type of formula do you prefer? *

Cream

Liquid

Stick

Powder

No Preference

How much coverage do you *typically* look for in your foundation? *

Light coverage (bb cream or tinted moisturizer)

Medium coverage

Full coverage

What type of finish do you prefer for your foundation? Check all that apply. *

Mattifying

Natural

Radiant

No preference

Which brand have you purchased a complexion product from in the past 6 months? (Check All That Apply) *

Complexion meaning foundation, concealer, and/or powder

MAC Cosmetics

NARS

Hourglass

Bare Minerals

LA Girl

NYX Cosmetics

Anastasia Beverly Hills

Dermablend

Colourpop

Kevyn Aucoin

Kylie Cosmetics

KKW

Laura Mercier

Koh Gen Do

Fenty Beauty

Beauty Bakerie

Huda Beauty

Cover FX

YSL

Tom Ford

Giorgio Armani

Dior

Maybelline

L'Oreal

Milani

Wet n Wild

Black Radiance

Cover Girl

Revlon

Iman

Lancome

Urban Decay

Marc Jacobs

Bobbi Brown

Estee Lauder

Clinique

Glossier

Milk Makeup

Tarte

Makeup Revolution

Black Up

La Mer

Becca

Make Up For Ever

Too Faced

Kat Von D

Marc Jacobs

Danessa Myricks

AJ Crimson

Smashbox

Black Opal

If you had to choose one foundation brand for the rest of your life, which one would it be? *

Choose a brand that makes a formula + shade match that you just can't live without.

MAC Cosmetics

NARS

Hourglass

Bare Minerals

LA Girl

NYX Cosmetics

Anastasia Beverly Hills

Dermablend

Colourpop

Kevyn Aucoin

Kylie Cosmetics

KKW

Laura Mercier

Koh Gen Do

Fenty Beauty

Beauty Bakerie

Huda Beauty

Cover FX

YSL

Tom Ford

Giorgio Armani

Dior

Maybelline

L'Oreal

Milani

Wet n Wild

Black Radiance

Cover Girl

Revlon

Iman

Lancome

Urban Decay

Marc Jacobs

Bobbi Brown

Estee Lauder

Clinique

Glossier

Milk Makeup

Tarte

Makeup Revolution

Black Up

La Mer

Becca

Make Up For Ever

Too Faced

Kat Von D

Marc Jacobs

Danessa Myricks

AJ Crimson

Smashbox

Black Opal

No preference

On a scale of 1-10, how important is foundation to your makeup routine? *

(10 - most important, 1 - least important)

10

9

8

7

6

5

4

3

2

1